Adrian Peterson is quickly appearing more and more in NFL marketing campaigns and is arguably one of the "faces" of the NFL. And why not? Peterson, 24, has averaged over 100 yds/game every time he sets foot on an NFL field. His trophy case already holds a Pro Bowl MVP, Offensive ROY, and the NFL single game rushing record.
Most importantly, Peterson lacks much of the off-field drama that seems to shadow stars in the NFL. His most recent Nike commercial (below) is a huge hit and his MNF promo's seem to rival his Sportscenter spots from last year.
That all being said, he still has a long way to go before he reaches the marketability of Peyton Manning. Peyton also had his ESPN's and NFL Network ads, but he also held down SOLID campaigns with Sprint, Mastercard, and DirectTV. Peyton was so marketable at one point he had transcended the NFL and become a pop culture icon.
Part of being an athlete on "Pop Culture Status" means you host SNL, and that's where his best work took place...
Tuesday, September 15, 2009
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